'How effective is the combination of your main product (video) and ancillary texts (digpak and advertisement)?'

When producing the digipak and advertisement, it is important to make sure that they have a clear link to the artist's music video making it clear for the audience to recognise. I made sure that both the digipak and advert was similar in style where the audience can easily make connections with the artist. 

With both the digipak and the advert, I used the same colour scheme- black and gold, fonts and main image to make sure the audience were able to recognise the artist. I think the ancillary texts were successful because they looked similar to each other allowing the audience to make a clear representation of the artist in terms of the font. However, I think the video and the ancillary texts may not look recognisable with each other than I had hoped because the only link shown is the main image of Imagin. There is a clear mistake with the advert in terms of 'IMAGIN' which is spelt differently to the digipak. This can confuse people even though the main image is the same. However, the use of signature on the digipak adds a personal touch which can make the audience feel attracted to the artist. 
The target audience for Imagin is females aged 18 and over who listen to the Indie Pop genre. I think this audience would be attracted to the main and ancillary products because the theme is simple and the font is futuristic yet easy to read making it eye-catching. 

Ellie Goulding's 'Lights' was a clear inspiration for my digipak and advert and the simplicity was effective because there wasn't a lot going on in the front cover making it easier for the audience to build connection with the artist. The font is very distinct as the front cover singles such as 'Starry-Eyed'  incorporate the same font as the album and the glow behind the main image. Her recent album 'Bright Lights' strongly uses this making a clear link between the previous album and makes the font and glow part of her brand image.