Thursday, 20 January 2011

2. how effective in the combination of your main product (video) and ancillary texts (digipak and advertisement) what aspect of the video link with digipak and advertisement.

My digipak and advertisement doesn’t have a direct link to the music video and this is because other digipak of the same genre don’t usually directly link to the music video that is usually what a single does.
My digipak and advertisement does have a motif from the music video of the clapping hands which is used in the insider cover.

The audience will be able to recognise the digipak and advertisement because the digipak front cover is used within the advertisement. The link between the main product and ancillary texts is less recognisable but because of the use of the artist face it should still be linked.

the work that influenced my digipak was Biffy Clyro singles 2001-2005 this was because of the use of the graphics seemed interesting  and different from most album art. also Franz Nicolay luck and courage because the simplicity of the artwork and the way it looks like it was drawn on strongly influenced my digipak.
  

I think that the music video and ancillary texts were quite successful because the target audience would be attracted to them because they’re rather clique of the genre but still unique.  

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