Evaluation 4: What have you learnt from your evaluation feedback?

There was both positive and negative feedback for our video, and if we were to film again then I would take them into consideration.
Most people said that they liked the roundabout effect, as it was something new and made the background move without Imogen, something that isn't often done in music videos.

Also, a few people commented on the slow motion shot where Imogen is walking down a busy road on her own, as it showed the isolation of her character very well. 

Another thing they commented on was the way Imogen disappears at the end of the video, as it was cleverly synced so that it wasn't jumpy and she slowly faded out. This was the effect we were going for, and I am glad it worked as well as it did. The final bit of positive feedback we got was that the lip syncing was good, as it wasn't out at any point. This is something I am proud of and noticed myself in the video.

On the other hand there was some negative feedback. Most of it was because we over used the close up shot of  Imogen's lips, which also wasn't very well framed, as I noted earlier in my evaluation. To combat this, we should have filmed more base tracks and cut between them, or re-filmed the shot we already had. 

Also, there was the matter of the way the song got faster at the first bridge, but our video didn't, and we now realise that we should have had a shot to signify the song's speed was changing. For example, we could have filmed Imogen jumping off of something, or at least walking, as we just used a static shot of her standing by Tower Bridge, making the song sound a bit boring. 


From this feedback, I have learnt that we should have had more shot types in our video, and we maybe could have added more effects, such as a coloured filter, or selective colouring on Final Cut Pro. This would have made the video more aesthetically pleasing the the audience and made it more memorable, helping our artist to sell more records.