A digipak is one of the most important things when promoting an artist. The coulors and images are important so that it is eye catching for the audience but also shows the genre of the artist. Therefore there are certain things that you can and can’t do for the advertisement.
Do!
- make sure the images are in focus
- use appropritate industry and ownership information
- make sure the text is readable meaning meaning use a clear readable colour and size font.
Don’t!
- stretch the images because it can make the person look fat or skinny
- place texts over the artist face
- use layer styles because this can make it look bad.
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