Analysis of 3 Music Digipaks from the Indie Pop Genre

ELLIE GOULDING 'LIGHTS'

These images denote the digipak of Ellie Goulding’s ‘LIGHTS’. The artist’s name ‘Ellie Goulding’ is clearly projected over the front, CD and back cover in a bold, gold font with the album name ‘LIGHTS’ written in gold directly underneath in the same style. This is referenced to the gold ‘firefly’ effect twirled in her hair and the background. There are 3 colours used in the colour scheme: Gold, Black and White. The barcode is clearly shown on the back cover with the production information e.g year of release, record label and copyright details above. There is a clear link throughout the digipak because the font and colour scheme has been kept the same. This allows the audience to associate this type of font with the artist. This has relevance to the Indie Pop genre because although the writing is bold and simple, the colour used is not relevant to the Indie genre but is closely linked to the Pop genre e.g. Kylie Minogue’s LIGHT YEARS. 

FLORENCE AND THE MACHINE 'LUNGS'

These images denote the digipak of Florence and the Machine’s ‘LUNGS’. The artist’s name ‘Florence and the Machine’ is positioned at the top centre of the cover in a twirly, white font, whilst the album name ‘LUNGS’ is written at the bottom centre of the front cover. On the front cover, it shows an image of Florence which connects the audience to the artist. She is denoted wearing a pair of vintage Victorian clothing with a pair of fake lungs. This is reference to the title of the song. On the back cover, there is clear connection with the font and the colour of it which is featured on top of a black background. At the top centre, it shows a diagram of a pair of lungs with arrows where each song is supposed to represent. A barcode and production information is denoted including their official website.

This relates to the Indie Pop genre because the font used is clear and bold like Oasis.

KATE NASH 'MADE OF BRICKS'

These images denote the digipak of ‘KATE NASH’s ‘MADE OF BRICKS’. The artist’s name ‘KATE NASH’ is positioned in the top centre of the front cover in white, scrawly writing while the album name ‘MADE OF BRICKS’ is positioned above this in the same font but smaller. The font looks like a child has written it. On the front cover, it depicts of Kate Nash in red on a path leading to a large, yellow house. This creates reference to Little Red Riding Hood where everything in the image apart from her is proportionately bigger. It could connote that this may be a playful album as the fairytale theme is portrayed. This is linked to the style of font used for the album. On the back cover, it shows the track listing of the album in the same font used for the artist’s name on the same blue background on the front cover. The barcode is clearly shown on top of the production information. This relates to the Indie Pop genre because it uses the white, scrawly font which makes it look like the artist wrote it themselves. This could build connection with the person buying it and the artist e.g The Ting Tings and Pop genre’s Cheryl Cole