PhotoShoot Images

Here are some of the images that we took in the photoshoot to feature on our digipak. 

Mock-Up of 'IMAGIN' DigiPak

Digipak plan

I am going to put a lighting effect on the bottom picture to make it so some of the features on the face are indistinguishable. This will make it look like my mock up. I plan to use a font called Chickenscratch to write 'The Outsider' and a simple yet elegant font for 'Imagin'. The two trees on the inside cover will be drawn on a tablet and moved into Photoshop. The roundabouts in the pictures are a motif throughout the video and album, showing the audience that they are connected.

Overview of 'do's and don't ' of design work

A digipak is one of the most important things when promoting an artist. The coulors and images are important so that it is eye catching for the audience but also shows the genre of the artist. Therefore there are certain things that you can and can’t do for the advertisement.

Do!

•  make sure the images are in focus
•  use appropritate industry and ownership information
• make sure the text is readable meaning meaning use a clear  readable colour and size font.

Don’t!

• stretch the images because it can make the person look fat or skinny
• place texts over the artist face
•  use layer styles because this can make it look bad.

mock-up of your Digipak

this is the mock up of my digipak:

Overview of Do's and Don'ts (Planning)

OVERVIEW OF 'DO'S AND DON'TS

When making a digipak, it's important that the digipak reflects upon the artist as it brings a way for them to connect with the audience. The colours and images used are just elements which can allow the audience to clearly distinguish the genre. The advertisement therefore has to incorporate the same themes and colours from the digipak so the audience can make a clear collaboration between the two. 

DO's

Here are some 'DO's to consider when designing and making the digipak and advertisement.

• use clear font
• use images that are in focus
• use appropriate industry logos properly positioned

DONT's

• stretch images
• place text across artist's face
• use layer styles

Inspiration Ideas for Imagin DigiPak- Planning

These images denote inspiration ideas from other sources to help me design my digipak. I have incorporated album covers from girl Indie Pop artists which are most related to my artist. I have also included indie-inspired fonts which I could potentially use in the digipak and advertisement. 
A common theme in the font used in the front covers is that they are bold and of a simplistic design which makes it easier to read. Depending on the imagery used in the cover, the font can relate to this, for example with Kate Nash's 'Made of Bricks', the child-like white font is used to reference the fairytale theme. I have also included some font styles which I am likely to incorporate onto my digipak and advertisement. 

Analysis of 3 Music Digipaks from the Indie Pop Genre

ELLIE GOULDING 'LIGHTS'

These images denote the digipak of Ellie Goulding’s ‘LIGHTS’. The artist’s name ‘Ellie Goulding’ is clearly projected over the front, CD and back cover in a bold, gold font with the album name ‘LIGHTS’ written in gold directly underneath in the same style. This is referenced to the gold ‘firefly’ effect twirled in her hair and the background. There are 3 colours used in the colour scheme: Gold, Black and White. The barcode is clearly shown on the back cover with the production information e.g year of release, record label and copyright details above. There is a clear link throughout the digipak because the font and colour scheme has been kept the same. This allows the audience to associate this type of font with the artist. This has relevance to the Indie Pop genre because although the writing is bold and simple, the colour used is not relevant to the Indie genre but is closely linked to the Pop genre e.g. Kylie Minogue’s LIGHT YEARS. 

FLORENCE AND THE MACHINE 'LUNGS'

These images denote the digipak of Florence and the Machine’s ‘LUNGS’. The artist’s name ‘Florence and the Machine’ is positioned at the top centre of the cover in a twirly, white font, whilst the album name ‘LUNGS’ is written at the bottom centre of the front cover. On the front cover, it shows an image of Florence which connects the audience to the artist. She is denoted wearing a pair of vintage Victorian clothing with a pair of fake lungs. This is reference to the title of the song. On the back cover, there is clear connection with the font and the colour of it which is featured on top of a black background. At the top centre, it shows a diagram of a pair of lungs with arrows where each song is supposed to represent. A barcode and production information is denoted including their official website.

This relates to the Indie Pop genre because the font used is clear and bold like Oasis.

KATE NASH 'MADE OF BRICKS'

These images denote the digipak of ‘KATE NASH’s ‘MADE OF BRICKS’. The artist’s name ‘KATE NASH’ is positioned in the top centre of the front cover in white, scrawly writing while the album name ‘MADE OF BRICKS’ is positioned above this in the same font but smaller. The font looks like a child has written it. On the front cover, it depicts of Kate Nash in red on a path leading to a large, yellow house. This creates reference to Little Red Riding Hood where everything in the image apart from her is proportionately bigger. It could connote that this may be a playful album as the fairytale theme is portrayed. This is linked to the style of font used for the album. On the back cover, it shows the track listing of the album in the same font used for the artist’s name on the same blue background on the front cover. The barcode is clearly shown on top of the production information. This relates to the Indie Pop genre because it uses the white, scrawly font which makes it look like the artist wrote it themselves. This could build connection with the person buying it and the artist e.g The Ting Tings and Pop genre’s Cheryl Cole

Analysis of 3 Digipaks and advertisement that relate to your genre- must outline how they relate to your genre and audience.

this is marina and the diamonds album "the family jewels" the artists name is clearly listed in white on the left on side followed by the name of the album which is a smaller size font but still maintains the same font. the artists face is the prominent part of the digipak which is quite clique of the genre.

 the advertisement is similar to the album cover with the same cover image of Marina and the same font illustration the artist and album name.

Florence and the machine's album cover has the image of florence in the middle and around the edge is the artists name in white to stand out against the black background. the albums name is on the image of Florence over the picture of her lungs. the advertisement has the same images as the digipak and is easy to link between. 

Kate Nash's album my best friend is you uses graphic design to create the album art which shows her arms and parts of her face mashed up together. the artist name is in big black writing on the top of the digipak while  the albums name is in small at the comer of the digipak. the digipak has a colour scheme of red blue black and a terracotta type colour. the advert for the CD incorporates the design of the digipak but also includes information about the sale date.

Analysis of one sequence from the Rough Cut that I could change

To improve the footage of the Rough Cut, I would film a different variety of shots to use during the chorus. This would alternatively liven it up by making it visually interesting for viewers. It sets the pace in time to the song as the chorus is heard as a climax in comparison to the verse and bridge. 

The close-up shot of Imogen's lips was badly framed and this can be seen in the footage where you can see her positioning herself. 

Analysis of at least one sequence from the rough cut

If I could change one thing about the music video it would be to put a bit more variation in. This is because I feel that having Imogen as the lead singer was a good idea, but didn't allow her much time on the camera, so if we put in other shots, such as location shots or other members of the 'band', it may have looked better.
Also, I would re-shoot the close up of the mouth, as it is out of line and badly framed, which sometimes makes the video look bad.
However, these are the only things I would change, as overall I am pleased with the final result, and I think the shots we got fit in well with the music and the genre.

Feedback for final Video

this is the feedback from our video:

Final Edit

Analysis of at least one sequence from the rough cut- preferably one sequence that you intend to change in light of your feedback from your teacher

the one part of the video i will be changed is the extreme close up of the lip because sometimes the framing of the shot is out so we will ever reshoot or change the positioning.

Rough Cut

After seeing our rough cut, our teachers told us to;

• Re-shoot roundabout scene- not enough shot types
• Framing the close-up mouth scene
• Use more shot types during scene of 'Outsider' chorus
• Make the bridge more visually interesting- add more 'walking' shot
• Re-film extreme mouth close up
• Film a wider variety of shots in the park location
• Cut up the chorus into smaller, shorter shots
• Hold the camera more steady when filming the roundabout scenes

Photos

These photos are from the first filming session we did. It was the only time we went to the London Southbank to film, it went well and we got all the shots we needed to make certain parts of our music video. 

 

These are from the second filming session in the park next to Sainsburys. We had to film these shots twice because there wasnt a wide enough range of shots originally.

This was the last filming session we did and it was in college. We used a white wall as a plain background for a continuous shot of Imogen singing the whole track as a base video.

Pitch

Teacher feedback

Hello Group 9
Just having a look through your blog and I notice that you've not posted your pitch and you haven't labelled your animatic (I know it's your animatic but it may not be immediately clear to our external moderator).  Please don't fall behind with your blogs - your pitch should have been posted after you did it, and your blog by now should have been populated with lots of lovely photos from your filming sessions along with a bit of feedback around how you think the filming is going.

Animatic

Final Song Choice.

Are final song choice was Marina And the Diamonds The Outsider From her album "The Family Jewels" this song was not release as a single and so did not have a music video to accompany it. the song was the best for the project because looking at some of the previous work people haven't done it before but also because the lyrics show a girl who  doesn't fit in and is a loner and the music video can get a lot of great ideas for a narrative.

short list of potential songs.

this was a list of potential songs to use for the music video:

• Going Missing Maximo Park
• Number one enemy- Daisy Dares You
• in these towns-The Enemy
• Mr Medicine, Rollerblades, Nobody-Eliza Doolittle
• Girls, The Outsider-Marina and the diamonds

this is the final short list of potential songs we had for are music video:
Nobody- by Eliza Dollittle

Or

The Outsider- by Marina and the Diamonds

we came down to these two because they were the two that we thought would be the most easiest to portray and what gave us the most inspiration.